10 MOST IMPORTANT ELEMENTS TO CHECK IN SEO | Best Digital Marketing Training in Bangalore

Best Digital Marketing Training in Bangalore | Magvin Digipro
If you’re still stuck on the same old SEO practices, it’s time to wake up, and figure out what’s up in 2019. Explore an updated SEO checklist which is essential to make a website SEO friendly and helpful to increase online presence by keeping your website on the top of search results.

CREATE UNIQUE & INFORMATIVE CONTENT:


Unique, informative and engaging content which point towards the excellent website performance, i.e. more engagement, more visitors, and huge revenue. Whereas, copied content can be the reason of website penalization by Google which can adversely affect your SEO ranking. So perform a duplicate content check to ensure that your website’s text is not copied from anywhere else which can be easily done with tools like Copyscape.

PRODUCTIVE KEYWORDS:


Your website might have great content, but missing targeted keywords that can attract visitors from search engine which may cause lack in relevant traffic and potential customers. Targeted keyword research is also a fundamental component of an SEO Check. Figure out relevant keywords and then target website’s pages according to those keywords. Now keep an eye on the results which those keywords are delivering. If they are not bringing expected results, then you should reconsider your onpage optimization strategies or try to discover some more pragmatic keywords. Some of the best keyword research tools are: Google Keyword Planner, Wordstream, Search Engine Console etc. Choose the keywords based upon their competition & searches. Try to prefer keywords with low or medium competition and high search volume.

UNIQUE META DESCRIPTIONS AND TITLES:


Same title and description for more than one website’s page is a bad SEO practice as it can confuse search engine spiders who assure that you are trying to spam search engines to get better ranking. An SEO health check, makes sure that a website is free from duplicate title and description issues. Check “HTML Improvement Section” in webmaster tool to identify meta and title errors such as duplicate, to long, or too short. Keep your Title length less than 60 characters and description length less than 155 characters.

REMOVE BROKEN LINKS:

Broken links send users to non-existent web pages. They are bad for site’s credibility and reputation which shows a bad impact on SEO. So make sure to get rid of all broken links as it not only improves your website’s SEO efficiency, but also ensures that your site visitors’ experience is always at its best.

ALT ATTRIBUTES:


Search engine crawlers are not able to see images, they rely on the alt text attributes to identify relevance to search query. Alt text is the way to get your images appear on the Google image search. So make sure to use accurate and relevant text in your website’s images.

HEADING TAGS:

Use keywords in the heading tags. Make sure to use the most relevant keywords in the <h1>tag. For better results, it is essential to have <h1> tag on website’s every page but never use more than one <h1> tag on single page. Instead you can use other header tags i.e. <h2> – <h6> tags.
Make your website Mobile Friendly:

According to Mobilegeddon update which was released on April, 2015, mobile friendly website pages will get more exposure on search results and help to increase ranking. So perform a Mobile friendly checkup to analyze that whether your website is mobile friendly or not. Use Google’s Mobile-Friendly Test to analyze a URL and check if the page has a mobile-friendly design.

Canonical Issue:

If a website is accessible with both www and non-www versions of the URL, then search engine will consider them as different sites with both the versions and create the problem of duplicate content. Check your site for canonical issue and resolve this issue by implementing a 301 redirect or by setting the preferred domain on Google webmaster.
Site Speed Check:
Site load speed also plays an important role in SEO ranking. Thus, it is crucial for businesses to pay attention to their site’s load speed, especially for those who have large audience on mobile devices. For better SEO results, website load time should be less than 5s. Tools to check website speed and load time: Google Page Speed Insights, GTmetrix

Schema Markup:

One of the latest revolutions in SEO process is schema markup which helps to boost your website in SERPs. Schema markup helps search engine to identify what your content is about and display your results in a way that leads to the greater click through rate. Use Google’s Structured Data Markup Helper Tool to create the schema for web pages.

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